Welcome to exceptional healthcare
The Holly Private Hospital
The Holly Private Hospital, located in Buckhurst Hill is one of the South East’s leading private hospitals. Part of Aspen Healthcare they came to us with the name ‘Holly House Hospital’. But the company was expanding beyond the original Victorian house so a new brand was required that better represented the World class facilities on offer.
We wanted to give the hospital a more global feel. We removed ‘house’ from the name and added ‘The’ making the name ‘The Holly’. This gave it more of a destination name and along with a new strapline ‘Welcome to exceptional healthcare’ created a brand reflective of the new direction and expansion the hospital had undergone, and further representative of the exceptional healthcare available. The strapline has since been taken on by other hospitals in the Aspen group, including Aspen themselves.
Award Winning Project First Campaign
After our rebrand the hospital was the stand out hospital within the Aspen Group. CQC rated The Holly as Outstanding and it further went on to win several awards. There were multiple awards for a staff incentive programme we developed and further awards for Customer experience and nursing practice.