Thirtyone:eight – Roarry the Lion
After a successful rebrand Thirtyone:eight came to us to ask us to develop a character to help them reach younger audiences with the topic of safeguarding. We create a character which we called Roarry. Roarry is brave and bold, he uses his roar to speak up for others and he encourages us to do the same. He’s a protector and strong leader. He’s also wise, a good listener and a good friend. All values associated with Thirtyone:eight.
Roarry equips children with the skills they need to stay safe. He wants to Empower children to speak up when they see or feel something that’s not right and he wants to Encourage children to look out for others.
Join Roarry’s rangers
The launch of Roarry was at New Wine, a festival and event attended by families. We developed a set of materials which children at the event could take away. These included activity sheets, word searches, colouring in and sticker sheets. All designed to help raise awareness of safeguarding. The children we’re encouraged to ‘join Roarry’s rangers’. We also developed a range of merchandise including; bubble wands, crayons and badges.
We suggested the idea for the ‘Roarometer’ for children to record their own roar. It proved slightly too popular with children notching up the decibels getting their voices heard far and wide across the exhibition space.
Making a difference
Awareness of the stand was high and children and parents returned on multiple occasions. The activity pack was extremely popular at the event with children returning numerous times for more sheets to take back to their tents on the site.
There are big plans for Roarry. He’ll be making personal appearances at events in the near future and there are lots of other ideas in the pipeline as everyone loved him so much.