Raise your roarrrr!
After a successful rebrand Thirtyone:eight came to us to ask us to develop a character to help them reach younger audiences with the topic of safeguarding.
We helped to create a new character which we called Roarry. Roarry is a bit of a superhero, his super power is his roar which he uses to speak up for others and he encourages us to do the same. He’s a protector and strong leader. He’s also wise, a good listener and a good friend. All values associated with Thirtyone:eight.
He wants to Equip children with the skills they need to stay safe. He wants to Empower children to speak up when they see or feel something that’s not right and he wants to Encourage children to look out for others.