Thirtyone:eight – Roarry the Lion

After a successful rebrand Thirtyone:eight asked us to develop a character to help them reach younger audiences with the topic of safeguarding. We created a character which we called Roarry. Roarry is brave and bold, he uses his roar to speak up for others and he encourages us to do the same. He’s a protector and strong leader. He’s also wise, a good listener and a good friend. All values associated with Thirtyone:eight.

Roarry equips children with the skills they need to stay safe. He wants to empower children to speak up when they see or feel something that’s not right and he wants to encourage children to look out for others.