East London NHS
One life, two outcomes campaign
Campaign design and roll-out
East London NHS Foundation Trust (ELFT) provide psychological therapy services in the London Boroughs of Richmond, Hackney, Newham, Tower Hamlets, Bedfordshire and Luton. They wanted help with a new campaign to reduce the amount of restraint directed towards patients from staff in mental health wards. The aim was to encourage staff to rethink their practises/behaviours and break the pattern of restraint.